Customer Lifecycle Marketing Manager (SaaS)

TL;DR

Customer Lifecycle Marketing Manager (B2B SaaS): Designing and executing data-driven customer programs to maximize lifetime value and reduce churn with an accent on multi-channel campaigns and product adoption. Focus on optimizing the post-sale journey, implementing experimentation frameworks, and scaling customer advocacy engines.

Location: Hybrid (Chicago or Seattle preferred)

Salary: $130,000 - $160,000 per year + equity

Company

hirify.global is a leading AI-powered GRC platform helping enterprises manage governance, risk, and compliance.

What you will do

• Design and execute multi-channel upsell and cross-sell campaigns to drive revenue expansion.
• Build and optimize retention programs and early warning systems to reduce customer churn.
• Own the customer advocacy engine by generating reviews, case studies, and testimonials.
• Partner with Customer Success to design data-driven onboarding and activation journeys.
• Manage customer engagement touchpoints including newsletters, webinars, and regional user group events.
• Lead the marketing strategy and execution for the annual customer conference (Agility).

Requirements

• 6+ years of experience in customer, lifecycle, or growth marketing within B2B SaaS.
• Deep expertise in driving retention, expansion, and customer lifetime value across the post-sale journey.
• Strong analytical skills with experience in product analytics (e.g., Pendo, Amplitude, Mixpanel) and marketing automation (e.g., HubSpot, Marketo).
• Proven ability to design and execute A/B testing and experimentation frameworks.
• Excellent project management and cross-functional communication skills.
• Must be based in the US (Chicago or Seattle preferred).

Nice to have

• Experience in GRC, risk management, or compliance software space.
• Background in sales-led growth (SLG) within complex enterprise sales cycles.
• Hands-on experience with customer reference management and review generation.
• Track record of planning and executing customer conferences or user group events.

Culture & Benefits

• Competitive salary and variable compensation plans with equity options.
• Generous PTO, annual company holidays, health days, and Summer Fridays.
• Comprehensive health and wellness benefits.
• Professional development through LinkedIn Learning, mentorship, and leadership training.
• Inclusive environment with active Employee Resource Groups and paid volunteer hours.