Senior CRO Manager (SaaS)

TL;DR

Senior CRO Manager (SaaS): Owning the end-to-end experimentation program to drive qualified leads and pipeline for the sales team with an accent on website conversion and funnel optimization. Focus on running structured A/B and multivariate tests, analyzing user behavior, and translating data into measurable conversion lifts.

Location: Must be based in one of the following US states: Arizona, California, Colorado, Florida, Georgia, Illinois, Kansas, Massachusetts, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin.

Salary: $114,000 — $145,000 USD

Company

Hotel Tech unicorn providing a cloud-based property management solution for the global hospitality industry.

What you will do

• Build and own a company-wide experimentation program across website, acquisition channels, and funnel touchpoints.
• Lead website CRO efforts using A/B and multivariate testing to improve lead quality and conversion rates.
• Collaborate cross-functionally with SEO, Paid Media, Lifecycle, PMM, and Campaigns teams to identify and remove friction.
• Analyze user journeys and quantitative/qualitative signals to prioritize high-impact experiments.
• Partner with engineering, UX, and design teams to implement and ship quality enhancements at speed.
• Maintain a CRO roadmap and introduce new experimentation frameworks and tooling to scale maturity.

Requirements

• 5+ years of hands-on experience in CRO, growth experimentation, or web performance optimization.
• Proven track record of scaling A/B testing programs with measurable KPI impact.
• Proficiency with GA4, Mixpanel, Amplitude, Hotjar, FullStory, Optimizely, VWO, or similar tools.
• Deep understanding of performance marketing, SEO, and lifecycle flows.
• Experience collaborating with engineers, web developers, and UX/design teams.
• Must be based in the specified US states.

Culture & Benefits

• Participation in the company share program.
• Best-in-class parental leave (6 months for primary caregivers, 2 months for secondary).
• Unlimited paid holiday.
• Flexible, hybrid working options including a flexible "Workation" policy.
• One-off home office setup budget and monthly healthcare allowances where applicable.
• Monthly "EDGE" time dedicated to professional exploration, development, and growth.