Event Sponsorship Program Manager (Marketing)

TL;DR

Event Sponsorship Program Manager (Marketing): Developing and executing sponsorship strategies across a marketing events portfolio with an accent on revenue generation and impactful partnerships. Focus on securing high-value sponsors, managing the sponsorship lifecycle, and optimizing ROI through data-driven insights.

Location: Hybrid; Must be based in or attend the Menlo Park or New York campus

Salary: $112K – $147K

Company

Snowflake is a cloud data company powering the era of the agentic enterprise through AI-native innovation.

What you will do

• Develop and execute a comprehensive sponsorship sales strategy to drive revenue and meet business goals.
• Identify, pitch, and secure sponsors for global strategic events, ensuring brand alignment.
• Manage the full sponsorship lifecycle, from prospecting and negotiations to activation and renewal.
• Cultivate strong relationships with partners to ensure satisfaction and drive year-over-year growth.
• Track and report on sponsorship performance using data and analytics to maximize ROI.
• Foster alignment with internal stakeholders across Marketing, Alliance, Partner, and Sales teams.

Requirements

• 7+ years of professional experience, with at least 3 years specifically in sponsorship sales.
• Proven track record in revenue generation and partner engagement.
• Ability to navigate and lead cross-functional collaboration within complex, matrixed organizations.
• Exceptional negotiation and relationship-building skills.
• Bachelor's degree in a relevant field.

Culture & Benefits

• Dynamic, fast-moving environment promoting an experimental and AI-native mindset.
• Culture centered on low-ego collaboration and a growth mindset.
• Commitment to supporting and enabling diversity and belonging.
• Opportunity to redefine how work gets done in a high-growth organization.