Associate Manager, Media Strategy (Digital Marketing)

TL;DR

Associate Manager, Media Strategy (Digital Marketing): Developing cross-channel media strategies spanning paid social, search, and programmatic to drive client business goals with an accent on audience segmentation and data-driven storytelling. Focus on translating complex research into actionable media plans and leveraging AI platforms for strategic efficiency.

Location: Hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office

Salary: $70,000 – $80,000

Company

A digital marketing agency that blends media, creative, analytics, and influencer strategies to drive performance-driven campaigns for brands.

What you will do

• Develop cross-channel media strategies including paid social, search, video, and programmatic aligned with client business goals.
• Serve as the primary client partner, presenting strategic recommendations and campaign insights.
• Utilize research tools like MRI-Simmons and eMarketer alongside AI platforms to uncover actionable insights.
• Design precise media plans rooted in reach, frequency, and audience segmentation.
• Translate complex research and performance data into compelling narratives for clients.
• Collaborate with media buyers, analysts, and creatives to execute and refine campaigns.

Requirements

• 3–5 years of experience in digital advertising or media strategy.
• Strong grasp of media planning fundamentals (reach, frequency, audience targeting).
• Proficiency with Google Analytics, SEMrush, and AI platforms (ChatGPT, Claude).
• Must be based in or able to work from Seattle or Brooklyn (NYC).
• Proven ability to synthesize research into meaningful strategic plans.
• Strong communication skills for distilling complexity for clients and internal teams.

Nice to have

• Experience in media buying or managing media budgets.
• Understanding of advanced measurement solutions like MMM, incrementality, and attribution.

Culture & Benefits

• Hybrid work environment with flexible hours.
• Unlimited PTO and company holidays.
• Comprehensive medical, dental, vision, and disability coverage.
• 401(k) with company match.
• Learning and development opportunities.
• Paid parental leave and family support.