Senior Manager, Growth Marketing (SaaS)

TL;DR

Senior Manager, Growth Marketing (SaaS): Scaling customer acquisition across international markets (Canada, UK, ANZ) with an accent on full-funnel performance marketing across Paid Search and Paid Social. Focus on optimizing CVR, trial-to-paid conversion rates, and executing a structured experimentation roadmap to improve LTV:CAC.

Location: Hybrid (London, England)

Salary: £76,676 - £95,800 GBP

Company

hirify.global provides tools and marketing services designed to empower business owners, entrepreneurs, and non-profits to grow online.

What you will do

• Own and scale acquisition performance across Paid Search (Google, Microsoft) and Paid Social (Meta, TikTok).
• Drive full-funnel optimization from initial impression to trial and paid conversion.
• Build and execute a structured experimentation roadmap across creatives, audiences, and landing pages.
• Adapt growth strategies for international markets, focusing on localization of messaging and channel mix for Canada, UK, and ANZ.
• Collaborate with Product, Analytics, and Creative teams to align on growth priorities and ensure tracking integrity.
• Manage budget allocation, pacing, and channel mix to achieve Gross Adds and CAC targets.

Requirements

• 6+ years of experience in performance marketing or growth roles with direct acquisition accountability.
• Deep hands-on expertise in Google Ads and Meta Ads (TikTok preferred).
• Proven track record in DTC, subscription, or SMB-focused growth environments.
• Strong analytical skills to diagnose funnel performance and understand LTV:CAC economics.
• Ability to operate both strategically and hands-on in a fast-paced environment.
• Must be based in London, England for a hybrid work arrangement.

Nice to have

• Experience managing international markets, specifically UK, Canada, and ANZ.
• Background in B2B SaaS or targeting SMB audiences.
• Familiarity with attribution models, incrementality testing, and LTV-based optimization.

Culture & Benefits

• Hybrid work model combining remote flexibility with access to office locations for in-person collaboration.
• Competitive benefits package including health and welfare benefits and generous paid time off.
• Culture of diversity and inclusion with dedicated programs for employee education and support.
• Professional growth opportunities through stretch assignments, coaching, and development.