Head of Paid Media (Performance Marketing)

TL;DR

Head of Paid Media (Performance Marketing): Leading global acquisition strategy across B2B and B2C channels with an accent on scalable, data-driven growth and ROI optimization. Focus on managing in-house teams, optimizing paid search and social spend, and maximizing lifetime value across key markets.

Location: On-site in London

Company

AI-powered operating system and marketplace for the global beauty, wellness, and self-care industry.

What you will do

• Lead and scale global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
• Manage and develop the in-house team to deliver against acquisition and ROI targets for B2B and B2C campaigns.
• Forecast and optimize budgets across regions and channels to achieve maximum efficiency and growth.
• Partner with Data and Analytics teams to monitor CAC, LTV, and ROAS through custom dashboards.
• Collaborate with Design and Influencer Marketing teams to deliver impactful creatives and campaigns.
• Present performance results and strategic insights to senior C-suite stakeholders.

Requirements

• 7–8 years of experience in performance marketing with strong hands-on expertise in paid search and paid social.
• Proven success running large-scale B2B and/or B2C campaigns in fast-paced, data-led environments.
• Strong analytical and reporting skills using Google Analytics and Google Tag Manager.
• Demonstrated ability to lead teams and collaborate cross-functionally.
• Confident communication skills for presenting to senior stakeholders.
• Location: Must be based in London for on-site work

Culture & Benefits

• Inclusive workforce culture ensuring fair consideration for all backgrounds.
• Support for accessibility requirements throughout the interview process and employment.
• Opportunity to work in a world-leading marketplace within the beauty and wellness sector.