Director of Sales (CPG)

TL;DR

Director of Sales (CPG): Leading the sales function and scaling retail distribution for a functional beverage brand focused on women's health with an accent on broker management and account growth. Focus on owning the retailer pipeline, managing distributor relationships, and building a scalable sales infrastructure.

Location: Remote (US), with travel for retailer meetings, trade shows, and demos.

Company

hirify.global is the first functional beverage brand built around women’s cycles, offering phase-specific drinks on a sea buckthorn Omega-7 base.

What you will do

• Own the retailer pipeline by prospecting, pitching, and closing accounts across natural and conventional channels.
• Manage broker and distributor relationships, setting targets and ensuring accountability.
• Lead end-to-end retailer review cycles, including preparation, pitching, and follow-up.
• Translate weekly syndicated data (velocity, ACV, sell-through) into actionable sales strategies.
• Establish and enforce placement policies, free-fill rules, and trade spend guardrails.
• Develop sales infrastructure, including pitch decks, deal sheets, and broker briefs.

Requirements

• 5+ years of experience in CPG sales and account management.
• Proven track record of navigating retailer reviews and achieving year-over-year account growth.
• Fluency in retail data metrics such as velocity, $/store/week, and ACV.
• Strong instincts regarding pricing and promo planning for premium price points.
• Excellent written communication skills for professional buyer outreach.
• Must be based in the US.

Culture & Benefits

• High degree of autonomy to build the sales playbook from the ground up.
• Competitive base salary and performance-based bonuses.
• Equity stake in an innovative, award-winning brand.
• Comprehensive benefits package.
• Opportunity to pioneer a new category in functional beverages for women's health.

Hiring process

• Recruiter screen and strategic conversation with the Founder.
• Sales craft interview focusing on retail data and broker management.
• Case study involving the creation and live presentation of a 90-day account plan.
• Reference checks followed by a final conversation and offer.