Paid Social Specialist (Fintech)

TL;DR

Paid Social Specialist (Fintech): Managing and scaling hirify.global's paid social program to reach B2B audiences and drive pipeline with an accent on account-based marketing (ABM) and multi-platform execution. Focus on designing creative hypotheses, optimizing high-value account engagement, and connecting social spend to measurable business outcomes.

Location: Remote (Canada or UK)

Company

hirify.global provides payment infrastructure as a Merchant of Record for digital product companies, handling payment fragmentation and compliance.

What you will do

• Lead the end-to-end strategy, planning, and execution of paid social across platforms including LinkedIn, Reddit, X, and Influ2.
• Develop and maintain a robust audience framework to engage specific companies and personas across the buyer journey.
• Execute ABM campaigns in collaboration with the ABM team to engage high-value accounts and accelerate pipeline.
• Lead creative experimentation by testing various formats like video, carousel, and document ads to optimize performance.
• Track and report key metrics such as CPL, MQLs, and revenue influence, providing data-driven insights to stakeholders.
• Manage and forecast budgets across platforms and markets to ensure efficient resource allocation.

Requirements

• 6+ years of hands-on experience managing B2B paid social campaigns at scale, specifically with LinkedIn Ads.
• Deep expertise in Person Based Advertising and ABM, including practical experience with Influ2.
• Strong analytical skills to translate complex campaign data into clear commercial insights.
• Proficiency in using AI tools for research, copy generation, and creative optimization.
• Ability to collaborate cross-functionally with Brand, Content, Revenue Marketing, and Sales teams.
• Capacity to operate autonomously in a fast-paced, digital-first environment.

Culture & Benefits

• Digital-first work environment allowing for fully remote work or use of company hubs.
• Generous holiday leave and 4 months of paid family leave regardless of gender.
• Annual learning fund and access to regular internal and external training for professional development.
• Inclusive and transparent culture that values curiosity, passion, and unique perspectives.