Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Scaling paid acquisition across multiple platforms to drive data-led growth with an accent on CAC optimization and creative experimentation. Focus on building and optimizing high-performing campaigns across Google, Meta, and TikTok, and implementing structured A/B tests to refine the conversion funnel.

Location: Hybrid (1–2 days a week in the central London office)

Company

An award-winning investment platform that champions the use of exchange-traded funds (ETFs) to make investing simple.

What you will do

• Build, launch, and optimize paid campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Reddit, and LinkedIn.
• Collaborate with content, design, and influencer teams to create compelling creatives for key audience segments.
• Manage and reallocate daily budgets in real-time to maximize performance.
• Own channel-level reporting and monitor KPIs including CAC, ROAS, and LTV:CAC.
• Design and run structured A/B tests across creatives, landing pages, and bidding strategies.
• Identify and pilot new acquisition channels to evaluate scalability.

Requirements

• 3+ years of experience in performance marketing (brand-side or agency) with a track record of managing significant budgets.
• Experience within the fintech industry, marketplaces, or high-growth startups.
• Deep platform expertise in auction dynamics, targeting capabilities, and algorithm behaviors.
• Strong analytical skills and a solid grasp of attribution models.
• Demonstrated experience leveraging AI to streamline or evolve work processes.
• Must be based in or able to commute to the central London office 1–2 days per week.

Culture & Benefits

• Hybrid working model providing a balance between office and remote work.
• Option to work remotely from anywhere for up to 3 months per year.
• Flat organizational structure with a culture of openness and real autonomy.
• Environment that encourages experimentation and solving problems at the root.

Hiring process

• Introductory call with the Talent team.
• Gamified cognitive assessment.
• Competency interview.
• Senior leadership interview to explore cultural and strategic alignment.