Performance Marketing Manager (User Acquisition)

TL;DR

Performance Marketing Manager (User Acquisition): Planning and optimizing paid UA campaigns across Meta, TikTok, Snapchat, and StackAdapt with an accent on driving high-quality mobile installs and first-time deposits. Focus on managing 7-figure monthly budgets, executing creative A/B testing frameworks, and scaling growth using AppsFlyer attribution.

Location: In-office, full-time in Concord, ON, Canada

Company

hirify.global is a performance-driven marketing agency helping brands grow through strategy, creativity, and execution.

What you will do

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt.
• Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Lead creative strategy and A/B testing by collaborating with art teams to produce high-performing assets.
• Utilize AppsFlyer for event mapping, attribution, and cohort analysis.
• Build and refine tracking and reporting frameworks for acquisition funnels.
• Monitor platform changes, including SKAN and privacy updates, to adapt strategies proactively.

Requirements

• 4+ years of hands-on experience in performance marketing and user acquisition across major ad platforms.
• Proven ability to manage and optimize large-scale budgets (7 figures annually).
• Deep expertise in campaign optimization, bid strategy, and audience segmentation.
• Strong understanding of mobile app acquisition and AppsFlyer tracking.
• Experience collaborating with creative and motion teams on ad iterations.
• Analytical mindset capable of translating complex data into strategic actions.

Nice to have

• Experience in the iGaming industry.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.

Culture & Benefits

• High-impact role within a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech tools like AppsFlyer and Meta Business Suite.
• Creative, analytical, and growth-oriented work culture.