Senior User Acquisition Manager (Gamedev)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Senior User Acquisition Manager (Gamedev): Driving global user base growth through the optimization of performance marketing campaigns across third-party networks and social channels with an accent on scaling UA operations and strategic partner relations. Focus on managing high-budget campaigns, analyzing KPI-driven data, and collaborating with cross-functional teams to enhance acquisition performance.
Location: Hybrid (2 days/week in-office) in Toronto or Montreal, Canada
Company
is a mobile gaming platform focusing on user discovery and growth within the gaming industry.
What you will do
- Manage a monthly advertising budget exceeding $1M across SDKs, DSPs, and Facebook.
- Analyze performance data and report key metrics to stakeholders to optimize campaigns based on KPIs.
- Identify, evaluate, and foster relationships with new and existing advertising partners.
- Collaborate with cross-functional teams including creative, data, product, and legal.
- Oversee critical UA initiatives such as retargeting and signal testing.
- Stay updated on creative trends to contribute to innovative ad ideation sessions.
Requirements
- 4-6+ years of experience in digital marketing or mobile UA within the gaming industry.
- Deep expertise in mobile advertising technology and attribution platforms.
- Proven experience with SDK networks, DSPs, SSPs, Facebook, and Google (e.g., ironSource, UnityAds, AdColony).
- Strong negotiation skills and experience managing vendor contracts.
- Outstanding written and spoken English communication skills.
- Undergraduate degree in marketing, finance, or equivalent experience.
Nice to have
- Advanced knowledge of SQL or other programming experience.
- Familiarity with email marketing and push notification campaigns.
- Experience with Photoshop.
- Proficiency in additional languages.
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