Junior Google & Native Media Buyer (Performance Marketing)

TL;DR

Junior Google & Native Media Buyer (Performance Marketing): Managing and optimizing Google Ads and Native campaigns to generate high-quality leads for enterprise partners with an accent on data-driven optimization and A/B testing. Focus on scaling campaign performance through CPA and CTR analysis and implementing AI-supported workflows.

Location: Hybrid (Toronto, Canada)

Company

Performance marketing and lead generation arm of hirify.global, focusing on scaling businesses in healthcare, home improvement, insurance, and lifestyle.

What you will do

• Support the setup, management, and optimization of Google Ads and Native campaigns.
• Launch and monitor campaigns across search, display, and native networks.
• Perform keyword research, targeting, bidding, and budget management.
• Analyze key performance metrics including CPA, conversion rate, CTR, and lead quality.
• Execute A/B tests on creatives, targeting, and landing pages.
• Collaborate with senior media buyers, creative, and operations teams.

Requirements

• 0–2 years of experience in digital, paid media, or performance marketing.
• Basic understanding of Google Ads (Demandgen).
• Analytical mindset and comfort working with data.
• Must be based in Toronto for hybrid work (Scarborough office).
• Good English communication skills.

Nice to have

• Google Ads certifications.
• Experience with Native platforms such as Taboola, Outbrain, or MGID.
• Familiarity with tracking concepts (UTMs, pixels, conversions).
• Exposure to lead generation or performance funnels.

Culture & Benefits

• Clear growth path into senior Media Buyer positions.
• Hands-on training from experienced performance marketers.
• Hybrid working model.
• Exposure to high-impact work with real budgets and results.
• International, performance-driven environment.
• Strong learning curve in Google, Native, and AI-supported workflows.