Senior Manager, Acquisition & Growth (EdTech)

TL;DR

Senior Manager, Acquisition & Growth (EdTech): Creating and executing a high-impact media strategy to attract Teachers, Parents, and Players with an accent on paid and organic user acquisition and budget management. Focus on scaling performance across multiple platforms, optimizing CAC/RoAS, and mentoring platform specialists.

Location: Greater Toronto Area, Ontario

Compensation: CA$115K – CA$135K

Company

A global leader in game-based learning dedicated to helping every student in the world love learning through a standards-aligned math and English platform.

What you will do

• Own the overarching paid and organic growth strategy and manage a 7-figure budget to maximize OKRs.
• Implement and oversee campaigns and creative tests to optimize key performance metrics.
• Collaborate with Product, Marketing, Data, and Legal teams to align acquisition with business objectives.
• Analyze marketing initiatives using data, forecasts, and reporting to identify improvement opportunities.
• Mentor a paid platform specialist and maintain direct relationships with platform representatives.
• Bridge the gap between paid and organic efforts to ensure brand consistency and attribution.

Requirements

• Proven experience in programmatic execution and a track record of scaling user acquisition.
• Proficiency in managing paid media platforms such as Google, Meta, Pinterest, and TikTok.
• Solid understanding of SEO principles and leveraging LLMs to complement paid acquisition.
• Strong analytical skills for managing budgets, forecasts, and delivering data-driven insights.
• Experience in creative briefing and translating channel performance into actionable feedback.
• Ability to manage external relationships with agency partners and platform representatives.

Culture & Benefits

• Mission-driven work environment with a positive impact on millions of students and teachers worldwide.
• Comprehensive Total Rewards Program focusing on financial, physical, and mental well-being.
• Inclusive, diverse, and equitable workplace culture.
• Commitment to professional growth, welcoming candidates who use initiative to learn.