User Acquisition Specialist (Gamedev)

TL;DR

User Acquisition Specialist (Gamedev): Managing the full user acquisition process for mobile games with an accent on campaign planning, execution, and performance analysis. Focus on optimizing ROI across multiple mobile channels, running marketing tests, and collaborating with stakeholders to drive growth for a global portfolio of titles.

Location: Must be based in or able to work from Lisbon, PT or London, GB

Company

hirify.global is a global leader in mobile game development and publishing, reaching over 450 million monthly active users with a diverse portfolio of high-quality titles.

What you will do

• Plan and execute user acquisition campaigns for mobile games.
• Oversee marketing campaigns across multiple mobile channels.
• Analyze ROI and produce comprehensive UA reporting to identify growth opportunities.
• Run marketing tests and present data-driven recommendations to stakeholders.
• Enhance performance through sub-publisher optimization, targeting, and segmentation.
• Develop creative briefs and oversee the production of marketing materials.

Requirements

• Minimum 6 months of experience in paid digital marketing or media buying.
• Knowledge of marketing channels including Facebook, TikTok, Google Ads, Applovin, and Unity.
• Excellent written and verbal communication skills in English.
• Experience with tracking tools like Appsflyer is a significant advantage.
• Prior exposure to a soft launch process is highly beneficial.

Culture & Benefits

• Opportunity to work with a leading global digital games and entertainment company.
• Collaborative environment within an established marketing team.
• Exposure to a massive portfolio of globally recognized mobile games.
• Professional development in a fast-paced, data-driven gaming industry.