Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Owning and evolving email marketing strategy across the full funnel with an accent on nurture programs, lead re-engagement, and pipeline acceleration. Focus on building high-impact campaigns, optimizing sales-marketing alignment, and managing technical webinar logistics to drive measurable business growth.

Location: Must be based in the Continental United States

Salary: $82,875 - $121,875

Company

hirify.global is a fast-growing technology company providing a student support platform to K-12 school districts to improve academic and life skill outcomes.

What you will do

• Develop and execute email campaign strategies aligned with acquisition and expansion goals.
• Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals.
• Manage end-to-end webinar logistics, including registration, technical setup, and post-event follow-up.
• Partner with the SDR team to optimize outbound cadences and lead follow-up sequences.
• Analyze campaign performance metrics to share actionable insights with marketing and sales stakeholders.
• Collaborate with design and marketing operations to maintain on-brand templates and automation workflows.

Requirements

• 3–5 years of B2B email or lifecycle marketing experience, preferably in SaaS or EdTech.
• Proven success in building and optimizing nurture programs that drive pipeline.
• Strong analytical skills with experience in marketing automation platforms like HubSpot or Marketo.
• Excellent writing, editing, and communication skills.
• Deep understanding of email deliverability, compliance, and industry best practices.
• Must be based in the Continental United States.

Nice to have

• Experience with sales outreach platforms such as Gong Engage or Outreach.
• Familiarity with webinar platforms like Bizzabo, Zoom, Hopin, or ON24.

Culture & Benefits

• Competitive total rewards including annual bonuses and equity awards.
• Comprehensive health, dental, vision, and life insurance coverage.
• 401K plan with employer match.
• Flexible vacation policy and parental leave program.
• Wellness and work-from-home reimbursements.