Customer Lifecycle Marketing Manager (SaaS)

TL;DR

Customer Lifecycle Marketing Manager (SaaS): Driving customer lifetime value and product adoption through data-driven multi-channel programs with an accent on retention, revenue expansion, and customer advocacy. Focus on designing sophisticated onboarding journeys, optimizing churn reduction strategies, and scaling the customer advocacy engine.

Location: Hybrid in Seattle or Chicago

Salary: $130,000 - $160,000 per year

Company

Leading AI GRC platform helping enterprise governance, risk, and compliance teams strengthen resilience and quantify business value.

What you will do

• Design and execute multi-channel upsell and cross-sell campaigns to drive revenue expansion through personalized offers.
• Build retention programs and proactive engagement initiatives to reduce churn for at-risk customers.
• Develop a scalable customer advocacy engine to generate reviews (G2, Gartner), case studies, and testimonials.
• Partner with Customer Success to create data-driven onboarding and activation journeys via email, in-app messaging, and webinars.
• Manage customer engagement touchpoints, including newsletters and the annual Agility customer conference.
• Establish and track KPIs such as NRR, churn rate, and product adoption to measure program performance.

Requirements

• 6+ years of experience in customer, lifecycle, or growth marketing within B2B SaaS.
• Proven track record of driving retention, expansion, and customer lifetime value.
• Proficiency with product analytics tools (Pendo, Amplitude, Mixpanel) and marketing automation (HubSpot, Marketo).
• Experience designing and executing A/B testing and experimentation frameworks.
• Strong project management skills for managing multiple programs in a fast-paced, cross-functional environment.
• Must be based in or able to work hybrid from Seattle or Chicago.

Nice to have

• Experience in the GRC, risk management, or compliance software space.
• Background in sales-led growth (SLG) B2B SaaS environments with complex enterprise cycles.
• Experience planning and executing customer events, user groups, or conferences.

Culture & Benefits

• Competitive salary, variable compensation, and equity options.
• Comprehensive health and wellness benefits.
• Generous PTO, annual company holidays, Health Days, and Summer Fridays.
• Professional growth via LinkedIn Learning and an internal Mentorship Program.
• Inclusive work environment with dedicated Employee Resource Groups (AAPI, Pride, Women).