Senior Manager, Marketing & Funnel Analytics (Medtech)

TL;DR

Senior Manager, Marketing & Funnel Analytics (Medtech): Driving data-driven decision-making across the patient journey from demand generation to revenue realization with an accent on funnel measurement and attribution. Focus on optimizing conversion rates, building forecasting models, and improving data integrity across CRM and digital platforms.

Location: Hybrid in Aurora, IL, United States

Salary: $123,000 - $140,000 + Bonus

Company

hirify.global is a global leader in hearing solutions, developing innovative medical devices and audiological care services to improve hearing health.

What you will do

• Partner with executive leadership to translate complex data into actionable strategic recommendations and performance narratives.
• Standardize reporting across the full patient funnel (lead to revenue) and identify conversion inefficiencies and leakage points.
• Enhance attribution capabilities by integrating online and offline signals through partnership with CRM and technology teams.
• Build and maintain forecasting models and scenario analyses to link marketing inputs to revenue outcomes.
• Analyze digital channel performance and website user behavior to provide CRO insights and prioritize optimization efforts.
• Develop and maintain dashboards that provide clear visibility into marketing ROI and funnel performance.

Requirements

• 6–10+ years of experience in marketing analytics or growth analytics.
• Strong expertise in analyzing multi-step funnels and conversion performance.
• Advanced analytical skills in SQL, Excel, and BI tools (Python or R is a plus).
• Proficiency with digital analytics platforms such as GA4 or Adobe.
• Must be based in or able to work in Aurora, IL on a hybrid basis.
• Experience in healthcare, retail, or multi-location businesses is preferred.

Culture & Benefits

• Inclusive work environment guaranteeing equal treatment and opportunity regardless of background.
• Culture of continuous improvement that fosters resilience and self-motivation.
• Opportunity to make a meaningful impact on people's lives through hearing health solutions.
• Consistent work schedule (8:30am-5:00pm, Mon-Fri).