Marketing Analytics Lead (AI)

TL;DR

Marketing Analytics Lead (AI): Defining a data-driven marketing development and measurement culture to reach millions of users and businesses worldwide with an accent on full-funnel measurement, attribution tools, and KPI definition. Focus on designing experiments, performing statistical analysis on large datasets, and developing self-serve reporting dashboards.

Location: Hybrid (San Francisco preferred, 3 days/week in office); open to remote candidates with expectation of frequent travel to San Francisco

Salary: $187K – $260K + Equity

Company

AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

What you will do

• Define KPIs for campaigns and marketing programs.
• Develop clear measurement frameworks and implement full-funnel attribution tools to inform investment.
• Design experiments to measure the impact of marketing campaigns.
• Analyze large datasets using statistical analysis to identify trends and growth opportunities.
• Develop dashboards and reports to enable self-serve data access for the team.
• Collaborate cross-functionally with other analytics and marketing teams.

Requirements

• 7+ years of experience in a quantitative role navigating highly ambiguous environments.
• Proficiency in SQL and Python for designing experiments and extracting insights.
• Experience designing marketing tests such as matched market and holdout/exposed.
• Proven experience building measurement plans and defining goals for marketing programs.
• Familiarity with media measurement, web analytics, social listening, and brand lift studies.
• Excellent communication skills for interacting with marketing teams and executives.

Nice to have

• Prior experience in NLP, large language models (LLMs), or generative AI.

Culture & Benefits

• Mission-driven focus on the responsible and widespread adoption of AI.
• Hybrid work model facilitating team collaboration and planning.
• Competitive salary package including equity offers.
• Inclusive, equal-opportunity employer valuing diverse perspectives and experiences.