Performance Marketing Lead (Edtech)

TL;DR

Performance Marketing Lead (Mobile Acquisition): Owning and driving global user acquisition campaigns across 100+ markets with an accent on mobile growth and agency management. Focus on optimizing large-scale budgets, improving CPI and retention metrics, and implementing data-driven experimentation strategies.

Location: New York, NY

Salary: $163,200 — $244,800 USD

Company

hirify.global is a global education company dedicated to developing the best education in the world and making it universally available.

What you will do

• Own day-to-day execution of global performance marketing campaigns, focusing on mobile user acquisition and growth.
• Optimize mobile install campaigns across major platforms such as Google UAC and AppLovin.
• Manage and hold performance marketing agency partners accountable for goals and execution quality.
• Leverage data-driven insights to improve key KPIs, including CPI, retention, and monetization metrics.
• Collaborate cross-functionally with Marketing Analytics, Creative, Engineering, and Finance teams.
• Drive a culture of experimentation by testing new channels and creative optimization strategies.

Requirements

• 7+ years of experience running large-scale, global mobile acquisition campaigns.
• Strong analytical skills with expertise in mobile attribution and marketing analytics.
• Proven track record of hands-on execution and optimization of large performance budgets.
• Deep knowledge of the mobile UA ecosystem, attribution technologies, and industry trends.
• Ability to translate complex data into strategy and communicate findings to stakeholders.
• Experience managing agency partners to deliver against strict performance targets.

Nice to have

• STEM degree.
• Experience in performance marketing for top subscription-based mobile applications.
• Familiarity with incremental measurement methodologies like geo-lift and media mix modeling (MMM).

Culture & Benefits

• Holistic approach to employee well-being.
• Opportunity to work with a world-beloved brand and innovative team.
• Limitless learning opportunities and daily collaboration with world-class minds.
• Mission-driven environment focused on making education universally accessible.