Senior Manager, Product Marketing (EdTech)

TL;DR

Senior Manager, Product Marketing (EdTech): Leading the strategic positioning and go-to-market strategy for the professional learning portfolio with an accent on revenue-driving initiatives and adoption of virtual solutions. Focus on synthesizing market research and creating compelling value narratives to increase service attach rates and educator effectiveness.

Location: Remote (Must be based in the US)

Salary: $81,500 - $139,500

Company

An education technology company with over 50 years of experience serving K–8 students through innovative learning programs like i-Ready.

What you will do

• Develop market-informed growth strategies for Professional Learning & Services based on K–12 landscape research.
• Lead differentiated positioning and messaging to elevate professional learning as a critical driver of student outcomes.
• Define revenue-driving campaign strategies and create high-impact sales enablement tools, including pitch materials and messaging guides.
• Collaborate cross-functionally with Product, Sales, Partner Success, and Growth Marketing to align GTM execution.
• Measure performance and refine strategy using metrics such as pipeline contribution, attach rate, and conversion.

Requirements

• 5+ years of Product Marketing experience.
• Bachelor’s Degree or equivalent professional experience.
• Demonstrated success leading revenue-driving go-to-market (GTM) initiatives.
• Proficiency with Salesforce.com, CRM systems, and marketing automation platforms.
• Must be based in the United States.

Nice to have

• Product Marketing experience specifically within the K–8 education market.
• Background in education, such as classroom teaching or district leadership.
• Experience driving adoption of virtual or hybrid service models.

Culture & Benefits

• Comprehensive medical, dental, vision, and basic life insurance for employees and families.
• 401k plan with company employer match.
• Flexible vacation and sick policy, plus twelve paid holidays.
• Annual winter office closure between Christmas and New Year's.