Senior Manager, Product Marketing (EdTech)

TL;DR

Senior Manager, Product Marketing (EdTech): Shaping and scaling product marketing strategy across a K-12 product portfolio with an accent on go-to-market execution, market analysis, and product positioning. Focus on driving new business growth, creating high-impact marketing assets, and implementing AI solutions for operational efficiency.

Location: Remote (Must be based in the United States)

Salary: $160,000 - $175,000 per year

Company

hirify.global provides award-winning learning solutions for K-12 schools to promote effective teaching, equitable engagement, and student safety.

What you will do

• Lead the development and execution of comprehensive go-to-market strategies across multiple market segments.
• Conduct market analysis and competitive monitoring to inform new product innovation.
• Develop compelling narratives and product messaging for various buying committees and user personas.
• Oversee GTM plans for new product launches, including positioning, campaign strategy, and sales enablement.
• Create high-impact marketing assets such as sales collateral, product playbooks, and messaging frameworks.
• Hire, manage, and mentor a small team while identifying AI solutions to scale operational output.

Requirements

• 8+ years of hands-on product marketing and team management experience.
• Experience managing a multi-product B2B portfolio with unique personas.
• Proven ability to lead multiple strategic initiatives in a fast-paced environment.
• Experience leading research initiatives and utilizing data-driven analysis to inform decision-making.
• Must be based in the United States.

Nice to have

• Deep understanding of the K-12 education market.

Culture & Benefits

• Comprehensive health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, paid holidays, parental leave, and a paid year-end holiday break.
• Work-from-home funds and fertility & adoption reimbursement.
• Inclusive, mission-driven remote culture focused on improving learning environments.