Product Marketing Manager (EdTech)

TL;DR

Product Marketing Manager (EdTech): Driving the positioning, packaging, and go-to-market strategies for cashless catering and identity management solutions in the education sector with an accent on customer insight and commercial growth. Focus on translating product capabilities into compelling narratives, optimizing customer journeys, and leveraging AI tools to enhance marketing efficiency.

Location: Remote (Must be based in the UK)

Company

The UK's leading provider of cashless catering, identity management, and nutritional analysis solutions for schools and colleges.

What you will do

• Develop deep customer and market intelligence to identify commercial opportunities and unmet needs.
• Create and maintain clear product positioning, value propositions, and customer-led narratives across the portfolio.
• Lead go-to-market activities, including the creation of sales enablement materials, launch briefs, and product pages.
• Collaborate with leadership to shape product pricing, packaging, and revenue growth strategies.
• Optimize customer journeys to improve awareness, onboarding, adoption, and retention.
• Monitor competitors and market trends to inform strategic positioning and go-to-market decisions.

Requirements

• Experience in product marketing, GTM, or commercial strategy, ideally within SaaS or digital products.
• Proven ability to translate technical product details into clear, compelling customer language.
• Expertise in shaping pricing and packaging for commercial launches.
• Strong stakeholder management skills across product, sales, and marketing functions.
• Must be based in the UK.
• Proficiency in using AI tools for productivity and ability to position AI-driven features to the market.

Nice to have

• Experience in B2B, EdTech, or payments sectors.
• Background in building voice-of-customer or feedback programs.
• Experience with digital content platforms and adoption programs.

Culture & Benefits

• Collaborative and ambitious team environment with strong domain expertise.
• Direct influence over how products are positioned and commercialized.
• Opportunity to make a meaningful impact on student wellbeing in schools nationwide.
• Full-time regular employment with a clear, mission-driven purpose.