Lead Product Marketer (Developer Platform)

TL;DR

Lead Product Marketer (Developer Platform): Driving go-to-market strategy and positioning for developer tools, APIs, and AI-assisted builder experiences with an accent on translating complex technical capabilities into compelling narratives. Focus on orchestrating product launches, defining builder personas, and improving engagement among technical creators.

Location: Remote or Hybrid within the United States

Salary: $144,000–$216,000

What you will do

• Lead end-to-end GTM strategy, positioning, messaging, and release marketing for developer platform products.
• Orchestrate product launches for APIs, AI coding tools, CLI tools, and automation capabilities.
• Develop compelling narratives to communicate complex technical concepts to developers and executive audiences.
• Partner with Product Management, Engineering, and DevRel to ensure launch readiness and strategic alignment.
• Define and evolve builder personas across traditional developers and AI-assisted creators.
• Analyze market trends and adoption data to continuously refine go-to-market effectiveness.

Requirements

• Significant experience in product marketing or technical GTM roles within SaaS or product-led growth organizations.
• Proven success leading end-to-end launches for technical products, APIs, or infrastructure solutions.
• Strong understanding of developer ecosystems, webhooks, integrations, and platform technologies.
• Ability to simplify and communicate complex technical concepts to both technical and non-technical audiences.
• Experience building positioning and strategic narratives for emerging technologies.
• Must be based in the United States.

Nice to have

• Experience with developer relations, technical communities, or ecosystem marketing.
• Knowledge of AI infrastructure or organizing builder-focused events.

Culture & Benefits

• Competitive annual compensation with bonuses and equity participation (RSUs).
• Comprehensive healthcare and wellness benefits package.
• Flexible remote or hybrid work options across North America.
• Access to professional growth opportunities and learning resources.
• Collaborative, high-performing culture focused on innovation and ownership.