Director Of Content Marketing (Medtech)

TL;DR

Director Of Content Marketing (Medtech): Building a comprehensive content engine and strategy to establish hirify.global as an authority in mental health with an accent on organic growth, SEO, and multi-channel storytelling. Focus on scaling a high-output publishing engine, integrating AI workflows, and leading a dedicated content team.

Location: Hybrid (New York, NY). Must be authorized to work in the U.S.

Salary: $175K – $215K + Commission

Company

hirify.global is a technology-powered psychiatry practice transforming mental health care accessibility and quality in the U.S.

What you will do

• Define and execute an end-to-end content strategy across blog, SEO, organic social, video, and email.
• Build a publishing engine to drive consistent traffic growth and establish authority in the mental health space.
• Develop native content for YouTube, Instagram, TikTok, and LinkedIn to grow audience engagement.
• Lead the adoption of AI and automation tools, such as AirOps, to accelerate production and research.
• Hire and manage a team of 2–4 content professionals and external agency partners.
• Collaborate with GTM, growth, clinical, and product teams to align narratives and storytelling.

Requirements

• 7+ years of content marketing experience with a mandatory track record in B2C.
• Proven experience building and scaling content programs from scratch.
• Strong people management experience, including hiring and developing high-performing teams.
• Hands-on expertise in SEO, long- and short-form editorial, social media, and video production.
• Familiarity with AirOps, HubSpot, Webflow, Substack, and Figma.
• Must be authorized to work in the U.S.

Culture & Benefits

• Medical, dental, and vision insurance effective on day 1 of employment.
• 401K with company match.
• Generous PTO and paid holidays.
• Paid parental leave.
• Collaborative, mission-driven startup environment with a focus on team well-being.