Head of Marketing (SaaS)

TL;DR

Head of Marketing (SaaS): Leading the transformation of the marketing function into a measurable demand creation engine for a cloud-native utility platform with an accent on revenue marketing and pipeline generation. Focus on designing ABM strategies, optimizing the buyer journey for long procurement cycles, and leveraging AI for content and outbound campaigns.

Location: Remote (Must be based in USA or Canada)

Company

hirify.global is a high-growth software company providing a cloud-native customer service and operations platform purpose-built for the utility industry.

What you will do

• Build and own digital marketing programs including SEO, paid, email nurture, and ABM campaigns to create inbound pipeline.
• Develop and execute AI-assisted outbound sequences and partner co-marketing programs to drive market awareness.
• Own the category narrative and product positioning, creating buyer-enablement assets for complex 18-24 month buying cycles.
• Manage the annual event calendar and lead the strategic planning for the annual client conference.
• Modernize the marketing tech stack with AI-powered tools and manage the full marketing budget.
• Direct a network of agencies and contractors to build a content engine serving every stage of the buyer journey.

Requirements

• 8+ years of B2B SaaS marketing experience, with at least 3 years in a director-level role with pipeline accountability.
• Proven track record of building inbound pipeline programs from scratch.
• Strong command of product marketing, including messaging architecture and competitive positioning.
• Expert proficiency in HubSpot, Salesforce, and marketing analytics tools.
• Must be based in North America (USA or Canada).
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Nice to have

• Experience marketing to government or utility buyers with long, multi-stakeholder procurement cycles.
• Background in PE-backed, high-growth SaaS scale-up environments.
• Experience owning large-format annual client conferences and high-investment industry event programs.
• Familiarity with channel partner marketing models and partner-influenced pipeline reporting.

Culture & Benefits

• Remote-first environment with flexible working hours across North America.
• Competitive compensation package with RRSP (Canada) and 401k (US) matching programs.
• Comprehensive health, dental, vision, and life insurance from day one.
• $2,500 annual development fund, tuition assistance, and a Book Bounty program.
• Generous PTO, unlimited sick days, and annual company offsites.
• Equipment provided: MacBook and $800 home workspace stipend.