Head Of Go-to-Market (GTM) Enablement (SaaS)

TL;DR

Head of Go-to-Market (GTM) Enablement (SaaS): Architecting and executing a comprehensive enablement strategy to fuel revenue growth across Sales, Marketing, and Customer Success with an accent on behavior change and AI-driven transformation. Focus on diagnosing capability gaps, deploying AI tools for coaching, and creating high-impact field-ready content.

Location: Hybrid - United States

Salary: $175,000 - $225,000 USD

Company

hirify.global is a platform focused on driving customer loyalty through seamless post-purchase experiences for major global retailers.

What you will do

• Develop, own, and execute the overall GTM enablement strategy and roadmap aligned with company objectives.
• Architect comprehensive programs for onboarding, continuous learning, and product enablement across all GTM roles.
• Identify capability gaps by triangulating data from CRM analytics, conversation intelligence (Gong), and field feedback.
• Drive AI-driven transformation by identifying and implementing high-leverage use cases like AI roleplay and generative content workflows.
• Collaborate with Product Marketing to translate product updates and value propositions into field-ready messaging and plays.
• Equip first-line managers with coaching and inspection frameworks to reinforce enablement initiatives.

Requirements

• 7+ years of GTM Enablement experience in a SaaS environment, including time at the Director/Head level.
• Must be based in the United States.
• Demonstrated record of deploying AI tools and driving AI adoption as a change-management initiative.
• Expertise in modern sales methodologies such as MEDDPICC or Value Selling.
• Advanced proficiency in diagnosing GTM capability gaps and using Salesforce.com.
• Seniority and credibility to influence GTM leaders and drive change without formal authority.

Nice to have

• Direct experience in a GTM role.
• Experience developing first-line manager coaching and inspection programs.

Culture & Benefits

• Mission-driven environment focused on simplifying the everyday lives of consumers.
• Innovative culture that encourages adventure and leaving egos at the door.
• Collaborative atmosphere with a strong emphasis on celebrating professional and personal wins.
• Global presence with offices in San Francisco, London, Paris, and Bangalore.