Senior Manager of Marketing Operations (Fintech)

TL;DR

Senior Manager of Marketing Operations (Fintech): Driving the execution of the marketing operations roadmap with an accent on systems, process, and delivery. Focus on orchestrating a modern marketing tech stack, building scalable lead management infrastructure, and implementing AI-driven solutions to optimize GTM workflows.

Location: Must be based in or able to work from San Francisco, Miami, New York, Seattle, or Washington DC (Hybrid)

Salary: $165,000 – $190,000

Company

hirify.global is a leading provider of digital identity verification and fraud solutions, applying advanced machine learning to solve identity at scale for enterprises and government agencies.

What you will do

• Execute the marketing operations roadmap by translating business priorities into scalable systems.
• Manage and optimize the marketing tech stack including Marketo, Salesforce, 6sense, and Apollo.
• Orchestrate data flow and integrations across the GTM stack to ensure data integrity.
• Build and maintain lead management infrastructure including scoring, routing, and lifecycle stages.
• Develop funnel reporting and performance insights in partnership with RevOps.
• Identify and implement AI-driven solutions to improve efficiency and campaign execution.

Requirements

• 6–10 years of experience in Marketing Operations, Revenue Operations, or GTM systems.
• Strong hands-on expertise with Marketo and Salesforce.
• Proven track record as a systems-oriented operator executing against defined roadmaps.
• Experience managing offshore teams and external vendors or consultants.
• Strong analytical mindset with the ability to troubleshoot issues across systems and data flows.
• Must be able to work in a hybrid capacity in one of the specified US office locations.

Nice to have

• Experience with Momentum.io or Common Room.
• Exposure to account-based marketing (ABM) and intent-driven campaign orchestration.
• Experience implementing AI or automation initiatives within GTM systems.
• Background in fintech, identity, fraud, or other regulated industries.

Culture & Benefits

• Competitive compensation package including equity and annual bonus.
• Opportunity to shape an AI-forward, modern GTM operating model.
• Close partnership with RevOps and executive leadership.
• High-impact role with clear ownership of marketing systems.