Senior Director, Marketing Operations (Fintech)

Location: New York City; remote work is available specifically from New York, or work can be performed at the NYC headquarters.

Base salary: $154,000–$230,000 per year, plus potential target bonus, equity, and benefits.

Company

hirify.global provides institutional digital asset infrastructure and an enterprise platform for secure digital asset transfers.

What you will do

• Own and continuously improve the global marketing technology stack, including Marketo, Salesforce, 6sense, attribution tools, and BI platforms.
• Define data governance standards, integrations, and operational processes across marketing systems.
• Lead pipeline measurement and reporting from MQL through closed-won, including attribution models, forecasting, dashboards, and funnel analytics.
• Design and enforce processes for campaign execution, lead management, lead scoring, routing, and performance reporting.
• Manage the marketing operations budget, vendors, and resource allocation.
• Build, lead, and develop a high-performing global marketing operations team.

Requirements

• 8+ years of experience in B2B SaaS marketing operations, including at least 3 years supporting a company with $100M+ ARR.
• 3+ years of people management experience leading a marketing operations function.
• Hands-on expertise with enterprise marketing automation and CRM platforms such as Marketo, Salesforce, or HubSpot.
• Experience owning MQL-to-closed-won pipeline measurement, multi-touch attribution, funnel analytics, and marketing technology architecture.
• Strong command of BI and reporting tools such as Tableau, Domo, or Looker.
• Ability to translate complex data into actionable recommendations for cross-functional partners and executive leadership.

Nice to have

• Experience with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing.
• Experience with ABM platforms such as 6sense or Demandbase and intent data tools.
• Background in AI-powered marketing automation and agentic workflows.
• Experience supporting hypergrowth or post-acquisition integration.

Culture & Benefits

• Work in a fast-moving, regulated, and complex B2B environment.
• Emphasis on operational excellence, accountability, continuous improvement, and scalable infrastructure.
• Compensation may include a target bonus, equity grant, and generous benefits.
• Commitment to diversity and inclusion.