Director of Consumer Marketing (Fintech)

Location: Remote across the United States; the posting also lists New York, NY

Salary: $140,000–$180,000 per year base salary

Company

hirify.global is a fintech company building technology, digital tools, educational resources, and access to financial professionals to make personalized financial expertise more accessible.

What you will do

• Own ongoing end-user engagement across email, direct mail, and other lifecycle channels.
• Plan, launch, analyze, and optimize multi-channel consumer marketing campaigns.
• Partner with Product on feature go-to-market initiatives, positioning, messaging, and launch plans.
• Build lifecycle programs covering onboarding, activation, retention, and re-engagement.
• Segment and target users based on behavior, product usage, and lifecycle stage.
• Report campaign performance and engagement metrics to the CMO while collaborating with Product, Growth, Client Success, and white-label partners.

Requirements

• 5–8 years of consumer or product marketing experience, ideally in fintech, financial services, or a consumer company.
• Experience planning and executing multi-channel campaigns and using data to improve engagement and conversion.
• Strong analytical skills, including defining metrics, reporting performance, and guiding decisions with data.
• Excellent written communication skills and the ability to create and edit consumer-facing copy.
• Comfort working cross-functionally and taking ownership in a lean, high-responsibility environment.
• Must be eligible to work remotely from the United States; the posted salary range applies across US locations.

Nice to have

• Experience with direct mail or other offline and owned channels.
• Experience marketing to end users in a white-label or B2B2C model.
• Experience working with AI and modern marketing tools.

Culture & Benefits

• Remote work with a work-from-anywhere policy within the applicable US location range.
• Health insurance, wellness benefits, and a 401(k) with employer match.
• Equity compensation and generous parental leave.
• Unlimited vacation, company offsites, and access to financial professionals.