Senior Social Strategist

TL;DR

Senior Social Strategist (Social Media/Marketing): Driving social initiatives for key organizational clients with an accent on data mining, research, and actionable strategic playbooks. Focus on developing organic content concepts, platform-specific strategies, and measuring social impact via listening tools.

Location: Must be based in Toronto and work from the office a minimum of 3 days a week

Salary: $80,000 - $95,000 CAD

Company

hirify.global is a global digital experience agency specializing in strategic social initiatives and integrated digital strategies.

What you will do

• Develop comprehensive social audits, competitive analyses, and strategic playbooks to guide integrated social strategies.
• Define content pillars, themes, and platform-specific strategies to maximize social impact.
• Partner with creative teams and external partners to translate strategy into compelling organic content concepts.
• Provide strategic briefings and professional recommendations to various stakeholder levels and clients.
• Manage ongoing social operations, including monthly reporting, performance briefings, and content optimization.
• Utilize social listening and analytics platforms to inform strategy and measure campaign impact.

Requirements

• 4-6+ years of experience in organic social media strategy and content development.
• Proven ability to translate complex data sets and research into clear, actionable strategic direction.
• Deep expertise across all major social platforms and organic content best practices.
• Hands-on experience with SMM software (Sprout Social, Sprinklr, Hootsuite, Emplifi, or equivalent).
• Proficiency with social listening and competitive analysis tools (Talkwalker, Brandwatch).
• Strong client-facing communication and presentation skills.

Nice to have

• Experience developing strategies for mission-driven, non-profit, or regulated industry organizations.
• Familiarity with production workflows and execution of social content shoots.
• Strong understanding of community management best practices.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages, including vacation, compassionate leave, and sick days.
• Summer Fridays (off at 3:00 PM local time).
• Diversity and Inclusion Board with 12 affinity groups.
• Internal learning and development programs.
• Enterprise-wide employee discounts.