Web Specialist (eCommerce)

TL;DR

Web Specialist (eCommerce): Optimizing the eCommerce experience to increase conversion rates and enhance patient journeys with an accent on CRO, SEO, and data-driven experimentation. Focus on executing A/B and multivariate tests, managing the optimization roadmap, and improving organic traffic and site discoverability.

Location: Remote (Must be based in Canada)

Salary: 75K – 85K CAD

Company

Aurora is a global leader in the medical cannabis industry, providing high-quality premium products to patients across Canada, Europe, Australia, and New Zealand.

What you will do

• Lead the optimization of patient journeys across browsing, product detail pages, checkout, and post-purchase experiences.
• Develop and manage a CRO and experimentation roadmap, including the design and execution of A/B and multivariate tests.
• Own the on-site SEO strategy, focusing on taxonomy, categorization, and internal linking.
• Analyze website, journey, and category performance using web analytics tools to track CVR, bounce rates, and organic traffic growth.
• Maintain and evolve the site personalization strategy to improve content relevance across audience segments.

Requirements

• Bachelor's degree in Marketing, Digital Media, eCommerce, or a related field.
• 5+ years’ experience in eCommerce optimization, CRO, or digital performance-focused roles.
• Must be based in Canada.
• Demonstrated experience leading and executing A/B testing and experimentation programs.
• Strong expertise in web analytics, data interpretation, and SEO principles.

Nice to have

• Experience with Shopify eCommerce platform.
• Proficiency with SEO tools such as SEMrush.
• Advanced analytical skills for translating web data into actionable recommendations.
• Strong knowledge of digital customer journey mapping.

Culture & Benefits

• Flexible work environment with remote options and meeting-free Friday afternoons.
• Competitive salary and professional development opportunities.
• Diverse and inclusive global team culture.
• Company SWAG and regular team activities.