Brand & Content Lead (AI)

TL;DR

Brand & Content Lead (AI): Managing the brand identity and content ecosystem for an AI-powered workforce development platform with an accent on B2B storytelling and multi-channel distribution. Focus on operating a video series, scaling LinkedIn presence, and maintaining a consistent brand voice across all touchpoints.

Location: Hybrid in New York City or Toronto, or Remote (US/Canada East Coast)

Salary: USD $80,000 – $130,000 / CAD $75,000 – $115,000

Company

hirify.global is an AI-powered platform dedicated to helping people access better jobs faster and resolving economic inequality in the future of work.

What you will do

• Own the operational lifecycle of the company's video series, including production cadence and guest pipeline.
• Define and maintain a consistent brand voice across the website, social media, and founder communications.
• Manage LinkedIn distribution using clips, posts, and supercuts tailored for a professional B2B audience.
• Produce written content such as show notes, newsletter copy, and guest bios.
• Collaborate with Marketing, Growth, and external production partners to ensure effective distribution.

Requirements

• 1 to 5 years of experience in brand, content, marketing, or media production.
• Must be based in New York City, Toronto, or the East Coast of the US/Canada.
• Proven fluency with LinkedIn as a B2B platform for professional industries.
• Ability to brief editors, QA cuts, and write hooks for short-form vertical video formats.
• Sharp written communication skills with the ability to adapt and maintain a specific brand voice.
• Fluency with modern AI tools for content production and operations.

Nice to have

• Direct experience producing or operating a B2B video podcast.
• Experience in B2G, government, or otherwise regulated industries.
• Basic video editing skills.
• Background in AI, B2B SaaS, or workforce development.

Culture & Benefits

• High-intensity, high-trust environment focused on creating meaningful social impact.
• Culture centered on curiosity, outcome-driven results, and ownership.
• Hybrid work model with physical hubs in NYC and Toronto.
• Opportunity for quarterly travel for show recordings, events, or team offsites.

Hiring process

• Initial screen with the Director of People & Culture.
• Interview with the VP of Strategy & Operations.
• Performance challenge.
• Final 1:1 interviews.