Marketing Manager (Music)

TL;DR

Marketing Manager (Music): Leading integrated marketing strategies for priority artists and releases in Canada with an accent on digital platforms and fan engagement. Focus on end-to-end campaign execution, performance analytics, and adapting global strategies to the local Canadian market.

Location: Toronto, Canada. At least four (4) days/week onsite.

Salary: 60,000 - 80,000 CAD

Company

A leading global music distributor and Artist & Label services company operating in 50+ markets worldwide.

What you will do

• Lead the development and execution of integrated marketing strategies for priority artists and releases across Canada.
• Own end-to-end campaign planning, rollout strategies, and KPI measurement based on audience insights.
• Act as the primary marketing point of contact for assigned artist, label, and management partners.
• Conceptualize high-impact marketing campaigns involving content, influencer partnerships, and digital storytelling.
• Track and analyze campaign performance across streaming and social platforms to optimize content strategy.
• Collaborate cross-functionally with Paid Media, Audience Development, Creative, and DSP teams.

Requirements

• 5+ years of experience in music marketing, entertainment marketing, or brand strategy.
• Must be based in Toronto, Canada.
• Strong understanding of the Canadian music ecosystem, digital platforms, and streaming.
• Proven track record of managing high-impact campaigns and using performance data to shape strategy.
• Exceptional communication skills with the ability to influence internal and external partners.

Nice to have

• Experience working with multicultural audiences or niche genre communities in Canada.
• Existing industry relationships with artists, influencers, media, and promoters.
• Familiarity with CRM, email/SMS marketing, fan data management, and digital advertising tools.

Culture & Benefits

• Comprehensive benefits including health and dental group insurance, life insurance, and disability plans.
• Group RRSP pension program and tuition reimbursement.
• Modern office environment designed for productivity and creativity.
• Investment in professional growth and development.
• Paid time off over the winter break.