Global Paid Search Marketing Manager (PPC)

TL;DR

Global Paid Search Marketing Manager (PPC): Leading and evolving hirify.global’s global paid search strategy across 70+ countries with an accent on optimizing ROAS, budget efficiency, and campaign performance. Focus on managing agency partnerships, leveraging data analytics tools, and adapting search strategies to the evolving landscape of LLMs and automation.

Location: Must be based in the Netherlands (Hybrid role with potential for limited work from abroad).

Salary: €4,348.98 – €4,786.18 per month.

Company

hirify.global is a leading international airline known for its innovative digital marketing and dynamic work environment.

What you will do

• Lead and evolve the global paid search strategy to maximize visibility and revenue.
• Manage daily collaboration with the media agency to ensure flawless campaign execution.
• Optimize paid search budgets to achieve maximum efficiency and ROI.
• Monitor, analyze, and report on campaign performance using PowerBI, Excel, and Google Analytics.
• Contribute to digital marketing initiatives including marketing mix modeling and automation.
• Strategize for the impact of LLMs on the search landscape and adapt campaigns accordingly.

Requirements

• Bachelor’s or Master’s degree in a commercial or related field.
• 3-4+ years of experience in search advertising.
• Proven knowledge of Google Ads, Microsoft Ads, and bidding tools like Search Ads 360.
• Strong data analysis skills using Excel and PowerBI.
• Proven experience in stakeholder management and cross-team project management.
• Excellent command of the English language.

Nice to have

• Proficiency in Dutch.
• Experience with CDPs and Channable.

Culture & Benefits

• Pension scheme and 8% holiday pay plus 8.33% end-of-year bonus.
• 25 days of paid holiday plus 5 extra days off.
• Substantial airline ticket discounts after 6 months of service.
• Sustainable transport policy including free public transport for commuting in the Netherlands.
• 2% development budget and personal employability budget.
• Hybrid work policy with options to work from abroad for up to 8 weeks per year.

Hiring process

• Two interviews.
• Possible assessment and security research.
• Reference check may be part of the procedure.