Field Marketing Executive (SaaS)

TL;DR

Field Marketing Executive (SaaS): Driving lead generation and demand through a mix of event coordination and digital marketing campaigns for the Dutch accountancy market with an accent on event management and B2B SaaS growth. Focus on designing targeted campaigns, coordinating off-site events, and optimizing account penetration in the Netherlands.

Location: Hybrid (Netherlands), minimum of two days a week in the Gouda office

Company

Cloud software solution built for accountants to automate financial data analysis and compliance, now part of the Visma Group.

What you will do

• Define and execute the marketing plan for the Netherlands in collaboration with business stakeholders.
• Design and run targeted lead generation campaigns via email, social media, PPC, and content marketing.
• Plan and organize hosted and third-party events from concept to post-event analysis.
• Develop sales enablement tools including presentations, brochures, and case studies.
• Manage the Dutch marketing budget and coordinate with internal and external creative agencies.
• Measure campaign effectiveness using data to drive future strategies.

Requirements

• Bachelor's or Master's degree in Marketing.
• 2-5 years of proven marketing experience in B2B SaaS.
• Fluency in Dutch (NL) and English, including copywriting skills in Dutch.
• Proficiency with Salesforce and HubSpot for campaign management and reporting.
• Experience with event management for in-person events.
• Must be based in the Netherlands to support a hybrid setup in Gouda.

Nice to have

• Experience with paid LinkedIn advertising campaigns.
• Ability to run webinars or podcasts.
• Experience in devising marketing plans and managing budgets.
• Knowledge of ABM (Account Based Marketing) programmatic approaches.

Culture & Benefits

• Hybrid work model with flexibility to accommodate unexpected life events.
• Monthly company-wide Wellbeing Days off.
• Personal training allowance and career development opportunities.
• International environment with regular team activities, retreats, and offsites.
• Opportunities for rapid growth within a leading European cloud software provider.