Demand Generation Lead (SaaS)

TL;DR

Demand Generation Lead (SaaS): Spearheading lead and demand generation strategies to drive high-quality lead flow and customer acquisition for an accounting cloud platform with an accent on ABM and multi-channel digital campaigns. Focus on scaling the marketing pipeline, optimizing media buying, and leading a high-performing digital marketing team.

Location: Hybrid; minimum of two days a week in the office. Offices available in Ghent, Mont-Saint-Guibert (Belgium), London (UK), Gouda (Netherlands), and Luxembourg.

Company

hirify.global is a cloud software solution for accountants, part of the Visma Group, focused on enhancing the profession through AI and automation.

What you will do

• Develop and execute lead and demand generation strategies aligned with GTM and marketing OKRs.
• Lead and mentor a team of campaign executives, performance marketers, and marketing operations professionals.
• Design and implement multi-channel campaigns in collaboration with Content and Field Marketing teams.
• Manage external digital and creative agencies for SEO, PPC, and programmatic advertising.
• Analyze campaign performance using data-driven insights to optimize ROI and lead quality.
• Oversee the demand generation budget and track KPIs against company goals.

Requirements

• 7-10+ years of experience in demand generation or related marketing roles.
• Proven track record of executing strategies that drive significant business growth.
• Expertise in media buying (PPC, paid media, programmatic) and ABM approaches.
• Proficiency with HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Strong analytical skills with experience in Google Analytics and Tableau.
• Bachelor's degree in Marketing or Business (Master's preferred).

Culture & Benefits

• Hybrid work model with flexibility to accommodate unexpected events.
• Company-wide Wellbeing Days off each month.
• Personal training allowance and career development opportunities.
• Regular team activities, retreats, and offsites to keep culture thriving.
• Competitive rewards package tailored to the role.