Sales Director (B2B)

TL;DR

Sales Director (B2B): Architecting the commercial engine for a European B2B signage company with an accent on inbound/outbound sales, CRM optimization, and AI-driven workflow transformation. Focus on leading the sales team, scaling commercial operations across Europe, and driving customer retention for global brand clients.

Location: On-site in Berlin, Germany

Salary: Up to €100,000 per year

Company

A fast-scaling European B2B signage company redefining its industry through smart processes, technology, and AI.

What you will do

• Grow and develop the inbound sales team, outbound function, aftersales, and offline conversion.
• Own sales team targets and metrics through structured planning and execution.
• Drive customer satisfaction and retention for key global brand clients.
• Oversee the CRM system and optimize the full customer journey.
• Inform product, pricing, and strategy based on deep market and customer understanding.
• Manage client relationships and resolve complex disputes.

Requirements

• 3+ years of experience in sales, including experience leading or mentoring a team.
• Native-level German proficiency (non-negotiable).
• Professional English communication skills.
• Strong ownership mindset and ability to hold a team accountable for results.
• Solid understanding of CRM systems, pipelines, and data-driven decision making.
• Must be based in or be able to work on-site in Berlin, Germany.

Nice to have

• Appetite for AI-native tools and workflow automation.

Culture & Benefits

• Direct access to founders and real influence over commercial strategy.
• Opportunity to grow into and shape a Head of Sales role in a profitable, scaling business.
• Collaborative environment with an international, mission-driven team.
• Competitive base salary based on experience.