Senior Area Marketing Manager, Women’s Health - Southeast (Medtech)

TL;DR

Senior Area Marketing Manager (Medtech): Developing and executing marketing initiatives to drive adoption of genetic tests and patient education tools for OBGYN and MFM providers with an accent on regional HCP programs and multi-channel campaigns. Focus on synthesizing clinical information, managing field marketing logistics, and analyzing ROI to optimize regional market penetration.

Location: Remote within the Southeast US (VA, MD, DE, DC, NC, SC, GA, FL, AL, AR, MS, TN). Must be based in the Southeast US and be willing to travel up to 30% of the time; must live near a major regional airport.

Salary: $161,900 – $202,400 USD

Company

hirify.global is a global leader in cell-free DNA (cfDNA) testing specializing in oncology, women’s health, and organ health.

What you will do

• Develop and execute regional HCP programs and marketing campaigns to increase adoption of genetic tests.
• Customize HQ marketing content to fit regional needs and identify effective deployment channels.
• Collaborate with Medical Affairs to select speakers and develop content for regional congresses.
• Manage logistics for local speaker programs and conferences, including venue and sponsorship booking.
• Build and maintain relationships with opinion leaders and medical associations.
• Track ROI and analyze customer data to generate insights on the competitive landscape.

Requirements

• B.A. or B.S. degree (Advanced degree preferred).
• Minimum 3 years of experience in healthcare product marketing, product management, sales, or strategic consulting.
• Must be based in the Southeast US (VA, MD, DE, DC, NC, SC, GA, FL, AL, AR, MS, TN).
• Ability to travel up to 30% of the time for field visits.
• Proficiency in Microsoft PowerPoint and Excel.

Nice to have

• Experience in life sciences, health technology, or diagnostics.
• Experience presenting technical content to professional audiences.
• Interest in field marketing channels and tactics.

Culture & Benefits

• Comprehensive medical, dental, vision, life, and disability plans for employees and dependents.
• Free genetic testing and fertility care benefits for employees and immediate families.
• Pregnancy and baby bonding leave.
• 401k and commuter benefits.
• Generous employee referral program.