Director, Paid Social (Marketing)

TL;DR

Director, Paid Social (Marketing): Leading paid social strategy and execution for complex retail brands with an accent on eCommerce growth, channel planning, and strategic client partnerships. Focus on scaling brand growth across Meta, TikTok, and Pinterest while mentoring senior specialists and driving executional excellence.

Location: Hybrid working in London (40% office attendance required)

Company

hirify.global is a leading European marketing and technology agency helping brands and retailers grow through strategic advisory and hands-on execution.

What you will do

• Lead Paid Social strategy for 5-6 complex retail clients, ensuring alignment with broader commercial goals.
• Develop and optimize channel plans and roadmaps to drive business growth.
• Manage day-to-day performance, including structure, spend pacing, creative testing, and platform hygiene.
• Act as a trusted strategic partner, steering client discussions and communicating insights with clarity.
• Collaborate with SEO, Brand, and Paid Search teams to deliver integrated performance.
• Mentor and support Specialists and Senior Specialists to raise the bar on delivery.

Requirements

• 8+ years of Paid Social experience, ideally within an agency environment.
• Deep platform fluency across Meta, TikTok, and Pinterest.
• Strategic mindset for eCommerce growth and understanding of how channels work together.
• Confidence in presenting to client boardrooms and collaborating in virtual settings.
• Must be based in or able to work hybridly from the London office.

Culture & Benefits

• Hybrid working (40% office) with flexible hours and ability to work remotely internationally.
• Annual professional development budget (£250-£2,000) and 5 dedicated PD days.
• 25 days annual leave, plus birthday off, 2 mental health days, and 1 volunteering day.
• Parental leave policy with up to 6 months at full pay for primary carers.
• Tech setup including a new iPhone and a home working tech kit.
• Summer Fridays with early finishes in June, July, and August.