Performance Marketing Manager (12-month Maternity Cover) (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Driving user acquisition and growth through paid channels for a modern financial membership platform with an accent on Meta, TikTok, and Google Ads. Focus on optimizing for revenue, LTV, and payback period while managing significant budgets and agency relationships.

Location: Hybrid (Hoxton, London). Must be based in the UK and able to work from the office at least 3 days a week (Mondays mandatory).

Salary: £47,808 - £62,369 per year

Company

hirify.global is building a fair and flexible financial membership that combines credit and debit with a rewarding ecosystem for its members.

What you will do

• Run Meta campaigns end-to-end in-house, covering setup, audience strategy, creative testing, and optimization.
• Manage annual paid budgets of £500k–£1.5m across Meta, TikTok, and Google.
• Optimize acquisition efforts based on revenue, LTV, and payback period rather than vanity metrics.
• Own the day-to-day relationship with the agency partner for strategy and creative production.
• Build and test high-converting landing pages to improve the journey from ad click to card application.
• Deliver weekly performance reporting on CAC, ROAS, and activation rates for leadership.

Requirements

• Expert-level, hands-on experience with Meta Ads Manager.
• Proven track record of running campaigns on TikTok and Google Ads.
• Experience managing budgets of £500k+ and optimizing for LTV and payback periods.
• Experience with app-first growth, MMPs, and attribution tools (Singular).
• In-house brand-side experience; candidates with only agency experience will not be considered.
• Must be based in the UK and able to work from the Hoxton office 3+ days a week.

Nice to have

• Experience marketing regulated financial products, particularly credit cards or lending.
• Direct experience owning agency relationships.
• Knowledge of CRM or lifecycle marketing.
• Familiarity with A/B testing for creatives and landing pages.

Culture & Benefits

• Office-first culture in Hoxton with a terrace, barista coffee, and beer taps.
• Generous leave policy: 35 total holidays (27 annual + 8 public).
• Equity incentive: £31,307 - £51,327 in stock options.
• Private healthcare via Bupa and a £750 annual learning and training allowance.
• Two team-building offsites per year (one in the UK, one abroad).

Hiring process

• Introductory call with the VP of Marketing.
• Case interview or take-home assignment.
• Face-to-face experience and values interviews at the office.
• Reference checks with a previous manager and peer.