Senior Performance Marketing Manager (Fintech)

TL;DR

Senior Performance Marketing Manager (Fintech): Driving measurable customer growth through digital acquisition with an accent on scaling hirify.global’s Current Account and optimizing cross-channel strategies. Focus on managing multi-platform campaigns, analyzing mobile attribution data, and balancing CAC and LTV to drive commercial impact.

Location: Hybrid: Must be based in London (office 2-3 days a week)

Company

hirify.global is a digital bank redefining finance by putting customers first and building a business that empowers growth.

What you will do

• Develop and execute digital acquisition strategies across Meta, Google, Apple Search Ads, TikTok, Reddit, and Programmatic.
• Manage day-to-day campaign operations, including optimization, pacing, forecasting, and performance reporting.
• Conduct creative experimentation and audience testing to improve customer resonance and performance.
• Scale Current Account acquisition while optimizing CAC, LTV, and payback periods.
• Analyze performance data using Excel, AppsFlyer, Firebase, and Tableau to uncover growth opportunities.
• Collaborate with Product, Analytics, Finance, and Creative teams to align acquisition with business goals.

Requirements

• Recent hands-on experience managing performance marketing campaigns across multiple platforms.
• Strong mobile-first acquisition expertise and understanding of app-based customer journeys.
• Proficiency with data tools like Excel, AppsFlyer, Firebase, Looker, or Tableau.
• Deep understanding of mobile attribution and measurement platforms (e.g., AppsFlyer, Adjust).
• Commercial mindset with the ability to optimize towards CAC and LTV targets.
• Ability to translate complex data into actionable insights for senior stakeholders.

Nice to have

• Experience in fintech, banking, or regulated industries.
• Track record of scaling subscription-based or mobile-first products.
• Expertise in ASO, incrementality testing, or attribution modelling.
• Experience with landing page optimization and influencer performance campaigns.
• Knowledge of AI tools for operational efficiency.

Culture & Benefits

• Flexible hybrid working model (2-3 days in London office).
• Option to work from abroad for up to 120 days per year.
• Inclusive culture with a diverse team of nearly 50 nationalities.
• Award-winning workplace environment, recognized as one of the UK's Most Loved Workplaces.