Head of Growth Marketing (Performance Marketing)

TL;DR

Head of Growth Marketing (Performance Marketing): Leading global acquisition strategy across B2B and B2C channels with an accent on paid search and paid social. Focus on scaling in-house teams, optimizing budgets for maximum ROI, and driving LTV through data-driven growth.

Location: On-site in London, United Kingdom

Company

hirify.global is an AI-powered operating system for the global beauty, wellness, and self-care industry, providing business software and fintech solutions for professionals.

What you will do

• Lead and scale global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
• Manage and develop the in-house team to deliver against acquisition and ROI targets for B2B and B2C campaigns.
• Forecast and optimize budgets across regions and channels to achieve maximum efficiency.
• Partner with Data and Analytics teams to build dashboards and monitor CAC, LTV, and ROAS.
• Collaborate with Design and Influencer Marketing teams to deliver impactful creative assets.
• Present performance results and insights to senior stakeholders to influence investment decisions.

Requirements

• 7–8 years of experience in performance marketing with strong hands-on expertise in paid search and paid social.
• Proven success running large-scale campaigns in fast-paced, data-led B2B and/or B2C environments.
• Strong analytical skills with experience using Google Analytics and Google Tag Manager.
• Demonstrated ability to lead teams and collaborate cross-functionally.
• Confident communicator capable of presenting insights to C-suite stakeholders.

Culture & Benefits

• Inclusive workforce culture focused on empowerment and fair consideration for all backgrounds.
• Global presence with 15 offices across North America, EMEA, and APAC.
• Commitment to accessibility and support for candidates during the interview process.