Global Performance Marketing Manager (Fintech)

TL;DR

Global Performance Marketing Manager (Fintech): Building and scaling a user growth engine across paid social, affiliate networks, and mobile partners with an accent on paid social creative excellence. Focus on increasing new MAU, optimizing acquisition efficiency, and implementing rigorous creative testing frameworks for global markets.

Location: Must be based in London or be able to work remotely from Europe

Company

A next-generation integrated global payment platform simplifying cross-border payments through a digital network serving millions of customers in over 170 countries.

What you will do

• Lead and scale user acquisition across paid social (Meta, TikTok, Snapchat) and supporting affiliate networks and mobile partners.
• Own the end-to-end paid social creative strategy, including hooks, scripts, UGC briefs, and structured testing frameworks.
• Manage budget planning, pacing, forecasting, and performance reporting for core acquisition channels.
• Monitor and optimize key metrics such as new MAU, CPA, CAC, LTV, and ROAS.
• Collaborate with Analytics, Product, and CRM teams to improve full-funnel performance, attribution, and onboarding.
• Adapt growth strategies to local market dynamics and regional opportunities across global corridors.

Requirements

• 5-7+ years of experience in performance marketing or user acquisition, ideally in a mobile-first consumer business.
• Deep hands-on expertise in scaling Meta and TikTok campaigns, including bidding and audience architecture.
• Proven experience in creative strategy, including crafting briefs and executing rigorous testing cycles.
• Proficiency with mobile attribution and analytics tools such as AppsFlyer, Adjust, Firebase, or GA4.
• Strong analytical skills with Excel/Google Sheets; SQL or BI tool experience is a plus.
• Must be based in London or work remotely from Europe.

Nice to have

• Experience in fintech, payments, remittance, banking, or crypto sectors.
• Experience scaling paid social acquisition across multiple geographies or migrant audiences.
• Knowledge of OEM/preload partners, creator whitelisting, or programmatic mobile channels.
• Experience balancing growth with compliance and brand safety in regulated markets.

Culture & Benefits

• Competitive compensation and benefits package.
• Flexible work arrangements (London-based or Europe-remote).
• Internal mobility and mentoring programs to accelerate career growth.
• Opportunity to work in a principle-driven, connected global organization with international hubs.