Demand Generation Manager (German Market)

TL;DR

Demand Generation Manager (B2B Marketing): Planning and executing integrated multi-channel campaigns to drive measurable pipeline across EMEA customer segments with an accent on lead capture and MQL performance. Focus on optimizing paid and owned channels, implementing account-based marketing initiatives, and scaling lead generation in the German market.

Location: Based in Reading, UK

Company

hirify.global is a leading provider of AI-powered IT management and cybersecurity software serving MSPs and internal IT organizations worldwide.

What you will do

• Execute multi-channel campaigns across LinkedIn, Google Ads, and email to generate qualified leads and pipeline.
• Manage lead capture processes, including landing page coordination and form optimization.
• Utilize intent data and internal analytics to identify and target high-value accounts.
• Coordinate with external agencies and media partners to ensure timely delivery and ROI.
• Support ABM initiatives through target account listing and digital campaign setup.
• Analyze campaign performance (CPL, MQL volume) to identify optimization opportunities.

Requirements

• 3–5 years of B2B demand generation experience in the IT, software, or SaaS sector.
• Native German speaker with full professional proficiency in English.
• Hands-on experience with LinkedIn Ads, Google Ads, and email marketing.
• Familiarity with CRM systems and marketing automation platforms.
• Must be based in Reading, UK.
• Analytical mindset with the ability to communicate data-driven insights clearly.

Culture & Benefits

• High-growth, high-performance environment backed by Insight Partners.
• Culture centered around innovation, accountability, and results.
• Opportunity to work within a global footprint supporting customers in over 20 countries.
• Commitment to equal employment opportunity for all applicants.