Senior Growth Product Marketing Manager (SaaS)

TL;DR

Senior Growth Product Marketing Manager (SaaS): Leading experimentation and conversion strategies for B2B trial users with an accent on trial-to-paid optimization and lifecycle marketing. Focus on designing A/B tests, analyzing user behavior via Amplitude and Power BI, and optimizing the user journey to unlock growth.

Location: Remote (Must be based in the US)

Salary: $89,600 - $100,000 USD

Company

hirify.global delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials.

What you will do

• Lead experimentation and conversion strategies for Teams and Business trial users to optimize the user journey.
• Design and execute A/B tests across email channels (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo).
• Analyze performance data using Amplitude and Power BI to uncover insights and refine growth strategies.
• Collaborate with Product, UX, and Customer Experience teams to align trial experiences with GTM strategies.
• Develop innovative communication strategies and lifecycle campaigns to drive trial-to-paid conversion.

Requirements

• Proven experience in product, growth, or lifecycle marketing, specifically in SaaS or PLG environments.
• Track record of driving trial-to-paid conversion through experimentation and lifecycle strategies.
• Hands-on proficiency with Marketo, Pendo, Amplitude, and Power BI.
• Must be based in the US.
• Strong analytical skills and a self-starter mindset for solving complex problems.
• Fluency with AI tools to support growth marketing, experimentation, and data analysis.

Culture & Benefits

• Remote-first culture with remote work stipends and home office setup support.
• Comprehensive health coverage, including dependents.
• Flexible PTO policies, including Quarterly Self-Care Days and Volunteer Days.
• Annual learning stipend for continuous professional development.
• Parental leave and peer-to-peer recognition via Motivosity.