Senior Ecommerce & Performance Marketing Product Owner
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Ecommerce & Performance Marketing Product Owner (Ecommerce/MarTech): Leading the development and execution of the Ecommerce roadmap and MarTech capabilities with an accent on performance marketing and data-driven customer experience. Focus on implementing CDP capabilities, identity resolution, and optimizing paid media ROI through advanced analytics and personalization.
Location: Must be based in London, UK (Hybrid work model)
Company
supports businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes.
What you will do
- Define and own the Ecommerce product roadmap, aligning with business objectives and customer needs.
- Drive conversion through implementation of best-in-class features including personalization, analytics, and multi-variant testing.
- Lead the implementation of Customer Data Platform (CDP) capabilities to create a unified customer profile.
- Enable identity resolution by connecting cookies, first-party data, and CRM identifiers.
- Oversee integration of CDP with Demand-Side Platforms (DSP) to activate audiences for paid campaigns.
- Monitor and report on key performance metrics, driving continuous improvement in paid media spend.
Requirements
- Must be based in or able to work from London, UK
- Proven experience as a Product Owner in Ecommerce and MarTech environments.
- Strong understanding of CDP platforms, DSPs, and performance marketing technologies.
- Expertise in audience segmentation, identity resolution, and data-driven marketing.
- Familiarity with paid media optimization techniques such as retargeting and frequency capping.
- Excellent stakeholder management and communication skills.
Nice to have
- Knowledge and experience in the finance automation and mailing products sector.
- Experience with Intershop or similar Ecommerce platforms.
- Proficiency in Google Tag Manager, Google Analytics, and social media advertising tools.
Culture & Benefits
- Flexible hybrid work model balancing office and remote setup.
- Access to a 24/7 online learning platform for professional growth.
- Comprehensive rewards including wellness support and referral schemes.
- Employee assistance program for mental health support.
- Inclusive community with diverse, people-first values.
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