B2B Growth Marketing Director (AI)

TL;DR

B2B Growth Marketing Director (AI/Medtech): Architecting and scaling demand generation programs to drive pipeline and revenue growth with an accent on ABM and data-driven acquisition. Focus on designing targeted 1:1 and 1:few campaigns, optimizing the full-funnel demand engine, and leveraging AI to increase marketing efficiency.

Location: Remote, USA

Company

hirify.global is redefining healthcare through diagnostic AI solutions that support clinicians in delivering earlier and more accurate diagnoses.

What you will do

• Architect and scale comprehensive demand generation and B2B growth programs across various segments.
• Design and orchestrate targeted ABM campaigns using 1:1 and 1:few approaches to penetrate strategic accounts.
• Own the full-funnel demand engine, including paid advertising (Google, LinkedIn, X), organic programs, and channel strategy.
• Develop segment-specific campaign materials, email copy, and sales enablement assets.
• Partner with Sales, Customer Success, and Product teams to align pipeline targets and accelerate prospect-to-pipeline velocity.
• Establish analytics for performance measurement and optimize lifecycle marketing and lead nurturing cadences.

Requirements

• Must be based in the USA
• 10+ years of marketing experience, with 5+ years in growth or demand generation at a high-growth tech company.
• Proven track record of managing enterprise-scale programs and executing multi-channel B2B campaigns.
• Strong analytical skills with a data-driven approach to revenue contribution and pipeline growth.
• Technical proficiency with CRM, marketing automation, and attribution platforms.
• Bachelor's degree in Marketing, Business, Science, or Engineering.

Nice to have

• Experience in AI or health tech companies.
• Background in building marketing programs for new product categories or innovations.

Culture & Benefits

• Flexible work arrangements with WFH options and autonomous hours.
• Professional development support via yearly L&D budgets, mentoring, and hackathons.
• Inclusive family-support policies covering fertility, parenthood, and loss.
• Collaborative global environment backed by world-class investors.