VP, Social Media Strategy (Healthcare)

TL;DR

VP, Social Media Strategy (Healthcare): Leading and innovating social media efforts for healthcare clients with an accent on comprehensive strategy execution and creative direction. Focus on driving client engagement, optimizing campaigns through data-driven insights, and managing social media reputation in a regulated healthcare environment.

Location: Must be based in the US (Remote/Hybrid options available, hubs in New York, NY)

Salary: $170,000 - $215,000 per year

Company

Healthcare advisory and marketing firm dedicated to ensuring every patient is identified, treated, and supported equally.

What you will do

• Establish and execute advanced social media strategies for healthcare clients to elevate their digital presence.
• Oversee creative direction and maintain high quality standards for digital, print, and audio/visual content.
• Collaborate with the Creative Director and agency teams to align design and content strategies with client goals.
• Review and approve social media content to ensure strategic alignment and adherence to healthcare regulatory standards.
• Utilize data-driven insights and KPIs from analytics platforms to refine and optimize campaigns.
• Manage social media reputation and implement proactive response strategies for potential crises.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 10 years of experience in social media strategy, with at least 5 years in a leadership role.
• Deep expertise in healthcare marketing regulations and compliance issues.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and CRM systems.
• Experience with paid social media advertising, budget management, and ROI tracking.
• Expertise in using analytics tools such as Sprinklr, Hootsuite, or Google Analytics.

Culture & Benefits

• 401K plan with employer match contribution up to 4% (immediately vested).
• Comprehensive medical, dental, and vision plans, plus life and disability coverage.
• Flexible working arrangements, including hybrid and remote options.
• 20 vacation days, one personal well-being day, 9 public holidays, and gifted end-of-year holidays.
• Enhanced maternity, paternity, family leave, and fertility policies.
• Continuous professional development with on-demand training and global mobility opportunities.