Senior Manager, Paid Search (Healthtech)

TL;DR

Senior Manager, Paid Search (Performance Marketing): Owning and scaling paid search programs across Google, Bing, and ZocDoc to drive patient acquisition with an accent on value-based optimization and marginal efficiency. Focus on building spend sensitivity curves, executing rigorous experimental roadmaps, and integrating LTV signals into bidding systems.

Location: Remote across the U.S. or Hybrid in New York, NY

Salary: $150k – $180k

Company

hirify.global is the largest dedicated psychiatry practice in the U.S., utilizing a technology-powered platform to make high-quality mental health care more accessible and sustainable.

What you will do

• Own and scale paid search programs end-to-end, including forecasting, budgeting, and creative testing for Google, Bing, and ZocDoc.
• Develop and execute a rigorous testing roadmap for ad copy, keyword strategy, and landing page variants using sound experimental design.
• Build marginal CAC and spend sensitivity curves to inform investment decisions and collaborate with Finance on budget planning.
• Optimize automated and manual bidding strategies using advanced tactics like smart bidding and portfolio strategies.
• Partner with Analytics, Finance, and Operations to ensure accurate attribution and alignment with patient demand.
• Leverage AI-enabled workflows and tools to improve analysis velocity and operational efficiency.

Requirements

• 6-9+ years of experience in B2C growth/performance marketing, with 5+ years specializing in paid search (Google Ads).
• Strong technical fluency in SQL, Python, Excel, and BI tools for analyzing large datasets and scenario planning.
• Proven experience running structured A/B and multivariate tests in paid media.
• Experience leveraging downstream conversion quality, LTV, and retention signals for budget allocation.
• Must be authorized to work in the U.S. (E-Verify participant).

Nice to have

• Experience in analytically rigorous environments such as finance or consulting.
• Experience marketing in healthtech or other regulated categories.
• Experience running YouTube, Google Demand Gen, and/or Google App Campaigns.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance effective on day one.
• 401K plan with company match.
• Generous PTO plus paid holidays and paid parental leave.
• Flexible location: remote across the U.S. or from the NYC HQ.
• Focus on team well-being and professional growth via a dedicated Learning team.