AVP, Brand Management (Healthcare)

TL;DR

AVP, Brand Management (Healthcare): Leading enterprise brand strategy and evolving brand positioning for a national radiology practice with an accent on brand architecture, digital marketing governance, and employer branding. Focus on developing future-facing brand platforms, managing creative services, and integrating AI-enabled offerings into the brand narrative.

Location: Remote (US)

Salary: $180,000–$190,000

Company

A leading physician-led radiology practice in the U.S. focused on transforming radiology through innovation in clinical value, technology, and service.

What you will do

• Lead enterprise brand strategy, positioning, and messaging to advance growth priorities and strengthen the organization's reputation.
• Develop and refresh brand platforms for clinical, technology, and AI-enabled offerings to reflect mission and strategic direction.
• Establish brand architecture and scalable frameworks to ensure consistent application across multiple business units and audiences.
• Oversee creative services governance and digital marketing planning, including budget stewardship and agency management.
• Partner with People & Culture to develop recruitment marketing strategies and strengthen employer branding to attract top talent.
• Define and report on KPIs and dashboards for brand health, digital performance, and recruitment outcomes.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 10+ years of progressive brand management experience, including 5+ years of people leadership.
• Proven success in the healthcare and/or technology sectors.
• Demonstrated experience launching new brands and revitalizing legacy brands in complex organizations.
• Must be based in the US and authorized to work in the US (E-Verify participant).

Culture & Benefits

• Competitive benefits package including health & wellness coverage and 401k.
• Flexible remote schedules and generous PTO plans with paid holidays.
• Ongoing compensation reviews and professional career growth opportunities.
• Certified as a Great Place to Work for five consecutive years.